2023 breaks records for highest number of tourist arrivals in Malta’s History

2023 proved to be a record-breaker in tourism numbers. This was revealed by the National Statistics Office (NSO), whose figures revealed that the total inbound tourists for the year of 2023 amounted to 2,975,670.

This marked a 30.1 per cent rise when compared to the corresponding period in 2022. 2023’s record figure breaks earlier record set in 2019, that of 2,771,888 visitors to the islands.

Overall, NSO noted that in 2023 the total tourist expenditure was estimated at €2.7 billion, an increase of 32.7 per cent than that recorded for 2022.

The total nights spent by inbound tourists also increased by 21.9 per cent, exceeding 20.2 million nights. Additionally, an increase was also noted in the expenditure per capita, from €880 in 2022 to €898 in 2023.

Expanding further on figures recorded in December 2023, NSO explained that a during the month under review a total of 144,301 tourists vised the islands for holiday purposes. Meanwhile, 9,156 tourists visited for business purposes. 84.8 per cent of which chose to stay in rented accommodation establishments.

The majority of the tourists were aged between 25 and 44 years old at 42.1 per cent, followed by the 45-64 age bracket at 32.1 per cent.

In total, British, Italian and Polish residents made up for 45.4 per cent of total inbound tourists.

In December the total nights spent by tourists also increased. With a marked rise of 9.9 per cent when compared to the corresponding month in 2022, tourists spent almost 1.1 million nights in Malta.

Meanwhile the average length of stay of total inbound tourists stood at 6.7 nights.

The overall spending by tourists nearly reached €116.7 million, marking a 15 per cent rise compared to the same month in 2022. The average expenditure per night was estimated at €109.8.

article credits: https://businessnow.mt/2023-breaks-records-for-highest-number-of-tourism-arrivals-in-maltas-history/?fbclid=IwAR34xWgWELfVgOIuqMV5bJPXmIxUF_dqyrad-MWXDf1koj0Up9EFxVQkoPw  

 

VisitMalta becomes an official partner with Giro d’Italia 2023

The Malta Tourism Authority has announced a partnership between VisitMalta and Giro d’Italia 2023.

The MTA will be the official sponsor for Giro d’Italia which will have the VisitMalta brand featured around the event in Italy in the coming weeks, starting from the 06th until 28th May 2023.

The MTA said that Malta will be promoted as a tourist destination, given international visibility, and will have the brand name amplificated on various media platforms.

Giro d’Italia was established in 1909 and has been a prestigious event within the cycling world ever since. The Giro d’Italia is also one of the most followed events internationally. In fact, the event is broadcasted in around 200 countries worldwide, reaching around 650 million TV viewers. In addition, social media sees around 4.2 million followers combined on all the event’s channels.

This year’s Giro will offer race coverage of a total of 3,448.6km, starting from Costa dei Trabocchi and finishing in Rome. VisitMalta will be featured on television, on multiple media platforms, and on the field visibility. There will also be a stand at the Open Village finish area where VisitMalta will welcome visitors.

During the press conference, Mr. Valerio Agnoli, former pro-cyclist and Visitmalta coordinator in Eolo-Kometa Sponsorships, presented the Giro d’Italia trophy won by Mr. Ivan Basso, two-time winner of the Giro d’Italia.

“Sports tourism forms an integral part of the diversification of our tourism product. This tourism niche will surely help us attract a different type of tourist who is interested in visiting the splendour of the Maltese Islands or moreover participate in a sporting event. By hosting sports events and providing facilities for visitors, Malta can continue attracting international athletes and coaches, which can help to raise the standard of sports in the country,” remarked Minister for Tourism Clayton Bartolo.

Mr. Carlo Micallef, CEO of the Malta Tourism Authority added that, “we are proud to showcase the VisitMalta brand at the Giro d’Italia 2023. This agreement falls within the parameters of Malta’s Tourism Strategy which is to strive for a stronger and more competitive tourism industry for the Maltese islands. By partnering with Giro d’Italia, the Malta Tourism Authority would be exposing the VisitMalta brand name to millions of viewers within the cycling world, whilst also focusing its efforts to enhance the Sports Tourism Niche in Malta and Gozo”.

“I am very happy today to announce that Visitmalta is our partner in Giro d’Italia. It will be a grand chance for us to have VisitMalta as a sponsor. I think that it will give Malta great visibility, by joining one of the best production of the Giro and of Italy together with Malta. Thank you very much and have a good Giro d’Italia,” stated Mr. Paolo Bellino, Sports Managing Director of RCS.

Article credits: https://www.independent.com.mt/articles/2023-05-03/local-news/VisitMalta-becomes-an-official-partner-with-Giro-d-Italia-2023-6736251553

 

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