The Club degli Eventi is coming to Malta, and for three days, from 22 to 24 January 2026, the islands will welcome some of Italy’s most influential event and communication agencies for a networking and destination discovery gathering.
The event, created by ADC Group together with strategic partners VisitMalta and Colours of Malta, is designed as a moment for the industry to step away from day-to-day pressures and reconnect: talking about what’s changing, what’s working, and what the future of live events could look like. It’s not a trade show format, but a more intimate and curated experience where agency leaders can meet, share insights, and explore a destination with fresh eyes.
Malta was chosen specifically for this edition, not just as a backdrop, but as part of the story. The islands offer a great balance for the MICE world: rich in experiences yet easy to navigate and full of spaces that help spark new ideas. Over the three days, participants will move between conversations, site visits, cultural moments, and relaxed networking, discovering how Malta can support more imaginative and meaningful events.
This initiative strengthens Malta’s reputation as a world-class MICE destination, known for its Mediterranean energy that makes events here truly stand out.
Why This Event Matters
Across three days, Malta will welcome CEOs, directors, and top decision-makers from key Italian agencies for a carefully curated program that blends professional exchange with destination immersion.
For the Italian market — one of Malta’s most important for meetings and incentives — this gathering represents a meaningful moment. It creates a direct bridge between top agencies and the destination, not through brochures or presentations, but through lived experience: conversations around a table, discovery walks, shared moments that naturally spark future ideas and collaborations.
For Malta, it’s a chance to show its strengths in an authentic way. And for Colours of Malta, it’s a moment to welcome colleagues from across the industry and share what we love most about these islands.
A Strategic Collaboration: Colours of Malta’s Role
This year, the organisation has invited Colours of Malta to join as a strategic partner — a role that goes far beyond local support. For us, it’s an opportunity to help shape the experience from within, offering the perspective of a team that has worked in the MICE sector for more than 27 years.
We know how the islands “behave” from an event point of view: which spaces inspire certain atmospheres, what types of activities create connection, how the rhythm of Malta can elevate a programme. Our contribution to the Club degli Eventi is about bringing this know-how into the design of the days, ensuring participants get a real feel for the destination and its potential.
“Being a partner of the first Club degli Eventi meeting in Malta is a great honour,” says Davide Cachia, Managing Director of Colours of Malta.
“It gives us a valued role in elevating Malta’s profile as a mature, dynamic and highly competitive MICE destination.”