The Malta Tourism Authority has announced a partnership between VisitMalta and Giro d’Italia 2023.

The MTA will be the official sponsor for Giro d’Italia which will have the VisitMalta brand featured around the event in Italy in the coming weeks, starting from the 06^th until 28^th May 2023.

The MTA said that Malta will be promoted as a tourist destination, given international visibility, and will have the brand name amplificated on various media platforms.

Giro d’Italia was established in 1909 and has been a prestigious event within the cycling world ever since. The Giro d’Italia is also one of the most followed events internationally. In fact, the event is broadcasted in around 200 countries worldwide, reaching around 650 million TV viewers. In addition, social media sees around 4.2 million followers combined on all the event’s channels.

This year’s Giro will offer race coverage of a total of 3,448.6km, starting from Costa dei Trabocchi and finishing in Rome. VisitMalta will be featured on television, on multiple media platforms, and on the field visibility. There will also be a stand at the Open Village finish area where VisitMalta will welcome visitors.

During the press conference, Mr. Valerio Agnoli, former pro-cyclist and Visitmalta coordinator in Eolo-Kometa Sponsorships, presented the Giro d’Italia trophy won by Mr. Ivan Basso, two-time winner of the Giro d’Italia.

“Sports tourism forms an integral part of the diversification of our tourism product. This tourism niche will surely help us attract a different type of tourist who is interested in visiting the splendour of the Maltese Islands or moreover participate in a sporting event. By hosting sports events and providing facilities for visitors, Malta can continue attracting international athletes and coaches, which can help to raise the standard of sports in the country,” remarked Minister for Tourism Clayton Bartolo.

Mr. Carlo Micallef, CEO of the Malta Tourism Authority added that, “we are proud to showcase the VisitMalta brand at the Giro d’Italia 2023. This agreement falls within the parameters of Malta’s Tourism Strategy which is to strive for a stronger and more competitive tourism industry for the Maltese islands. By partnering with Giro d’Italia, the Malta Tourism Authority would be exposing the VisitMalta brand name to millions of viewers within the cycling world, whilst also focusing its efforts to enhance the Sports Tourism Niche in Malta and Gozo”.

“I am very happy today to announce that Visitmalta is our partner in Giro d’Italia. It will be a grand chance for us to have VisitMalta as a sponsor. I think that it will give Malta great visibility, by joining one of the best production of the Giro and of Italy together with Malta. Thank you very much and have a good Giro d’Italia,” stated Mr. Paolo Bellino, Sports Managing Director of RCS.

Article credits: https://www.independent.com.mt/articles/2023-05-03/local-news/VisitMalta-becomes-an-official-partner-with-Giro-d-Italia-2023-6736251553

We are proud to announce that Colours of Malta won the Leader in Quality Tourism Award supported by Malta Tourism Authority at the Malta Business Awards.

Due to the current climate and the clients demands for sustainable events, Colours of Malta felt the necessity to provide a programme in line with ISO2021 sustainability management system for creating sustainable events. In view of this, all staff have been trained to monitor system performance including internal reviews and suppliers.

Click here to view the official corporate video from Awards Night from this 1st edition.

The Quality Assured (QA) seal is a Malta Tourism Authority voluntary quality recognition scheme aimed at businesses offering high levels of quality, consistency and professionalism. The QA seal covers three key tourism business operations, namely restaurants, visitor attractions and destination management companies (DMCs). The participating businesses are assessed either annually or once every two years.

The QA seal was launched in 2008 for DMCs and in 2009 the first companies were awarded. In 2010 the first visitor attractions were awarded and in 2015 the first restaurants were awarded. Colours of Malta are proud to have been awarded the QA Seal since its conception.

The criteria are specific to each category and different methods of assessment are used. The seal is awarded once the QA Monitoring Committee of each category receives and approves the assessor’s report.

See more at: http://www.qualityassuredmalta.com

The Malta Tourism Authority is committed to support tourism operators to confirm M.I.C.E. business to the Maltese Islands. This scheme is targeted to incentivise foreign corporate clients and associations to choose Malta and Gozo for their M.I.C.E. events in 2021 & 2022.

The M.I.C.E. segment is a very important component of Malta’s tourism industry. It is known to generate a higher than average spend per tourist and important tourism traffic in the shoulder months. The Malta Tourism Authority is committed to continue investing in this segment of industry in it’s recovery and long term sustainability. This scheme is being launched with this objective.

Applications can be submitted directly by the corporate client, Professional Conference Organizer, licensed Destination Management Companies (DMCs), Hotels and Audio-visual companies for tourism travel specifically for M.I.C.E (i.e. meetings, incentives, conference, and exhibitions) activity.

Support
A contribution will be granted towards each international delegate /registered attendee effectively travelling to attend or participate in a meeting, incentive, conference, or exhibition happening in Malta and Gozo in 2021/2022.

• M.I.C.E. events showing that a minimum of €800 is spent in the Maltese Islands per delegate are entitled to a contribution of €150 per attendee travelling from overseas.
• M.I.C.E. events showing that a minimum of €600 is spent in the Maltese Islands per delegate are entitled to a contribution of €75 per attendee travelling from overseas.

Application
Support under this scheme is subject to approval and is awarded at the sole discretion of the Malta Tourism Authority.

Applications can be submitted online on www.bit.ly/micescheme

Terms & Conditions
Any event can be supported one time only.
Applications will be handled on a first come first served basis.
Support is only payable post event.
Group size should not be less than 10 persons with a minimum stay of 2 nights in Malta or Gozo.
M.I.C.E. event program must showcase the destination in the best possible manner. Quality of service and product must always be ensured.
M.I.C.E. event spend in the Maltese Islands that can be submitted as proof of expenditure per delegate may include costs related to hotel accommodation, ground transportation, dining, excursions, team building activities, event production and logistics. International flights or other means of travel to and from the Maltese Islands are not eligible to be included in the calculation of expenditure per delegate.

Download The M.I.C.E Business Scheme Document here: https://www.mta.com.mt/en/news-details/295