The Malta Tourism Authority has announced a partnership between VisitMalta and Giro d’Italia 2023.

The MTA will be the official sponsor for Giro d’Italia which will have the VisitMalta brand featured around the event in Italy in the coming weeks, starting from the 06^th until 28^th May 2023.

The MTA said that Malta will be promoted as a tourist destination, given international visibility, and will have the brand name amplificated on various media platforms.

Giro d’Italia was established in 1909 and has been a prestigious event within the cycling world ever since. The Giro d’Italia is also one of the most followed events internationally. In fact, the event is broadcasted in around 200 countries worldwide, reaching around 650 million TV viewers. In addition, social media sees around 4.2 million followers combined on all the event’s channels.

This year’s Giro will offer race coverage of a total of 3,448.6km, starting from Costa dei Trabocchi and finishing in Rome. VisitMalta will be featured on television, on multiple media platforms, and on the field visibility. There will also be a stand at the Open Village finish area where VisitMalta will welcome visitors.

During the press conference, Mr. Valerio Agnoli, former pro-cyclist and Visitmalta coordinator in Eolo-Kometa Sponsorships, presented the Giro d’Italia trophy won by Mr. Ivan Basso, two-time winner of the Giro d’Italia.

“Sports tourism forms an integral part of the diversification of our tourism product. This tourism niche will surely help us attract a different type of tourist who is interested in visiting the splendour of the Maltese Islands or moreover participate in a sporting event. By hosting sports events and providing facilities for visitors, Malta can continue attracting international athletes and coaches, which can help to raise the standard of sports in the country,” remarked Minister for Tourism Clayton Bartolo.

Mr. Carlo Micallef, CEO of the Malta Tourism Authority added that, “we are proud to showcase the VisitMalta brand at the Giro d’Italia 2023. This agreement falls within the parameters of Malta’s Tourism Strategy which is to strive for a stronger and more competitive tourism industry for the Maltese islands. By partnering with Giro d’Italia, the Malta Tourism Authority would be exposing the VisitMalta brand name to millions of viewers within the cycling world, whilst also focusing its efforts to enhance the Sports Tourism Niche in Malta and Gozo”.

“I am very happy today to announce that Visitmalta is our partner in Giro d’Italia. It will be a grand chance for us to have VisitMalta as a sponsor. I think that it will give Malta great visibility, by joining one of the best production of the Giro and of Italy together with Malta. Thank you very much and have a good Giro d’Italia,” stated Mr. Paolo Bellino, Sports Managing Director of RCS.

Article credits: https://www.independent.com.mt/articles/2023-05-03/local-news/VisitMalta-becomes-an-official-partner-with-Giro-d-Italia-2023-6736251553

Exciting news! The team at Colours of Malta will be attending IMEX Frankfurt 2023 between 23rd and 25th May at stand number D120. If you’re interested in learning more about our creative approach to event planning and our commitment to delivering unforgettable experiences for our clients, we’d love to meet you!

Our team of experienced professionals will be available to answer any questions you may have and discuss how we can partner with you to create unique and authentic MICE experiences for your clients.

Don’t miss this opportunity to meet the Colours of Malta staff at IMEX Frankfurt 2023. Come and visit us at stand number D120. We can’t wait to see you there!

Contact us via email at Steve@com.com.mt or directly on Imex portal on https://imex-frankfurt.com/newfront/exhibitor/colours-of-malta

Conosciamo le DMC: Colours of Malta, il valore di un operatore per la meeting industry.

DMC sono una risorsa per l’intero sistema turistico.
Sono loro il trait d’union con il territorio, anche per la meeting industry.
Ne è un esempio Colours of Malta, un DMC maltese specializzato nel segmento Mice che da 25 anni consente di pianificare con cura e dedizione eventi corporate, meeting e congressi.

I DMC (Destination Management Company) rivestono un’importanza fondamentale nel sistema di funzionamento del sistema turistico. Sono il punto di contatto con il territorio, con ciò che una destinazione offre, e permettono di immergersi appieno in ogni luogo.

Colours of Malta, un DMC per conoscere le sfumature dell’arcipelago.

Amare ciò che si fa, amare il proprio lavoro e puntare all’eccellenza. È questo il modo di pensare con cui Colours of Malta approccia il mercato e opera giorno dopo giorno dal 1997. Un DMC maltese che unisce efficienza e attenzione alle richieste del cliente, soprattutto laddove queste siano articolate e dunque ogni particolare faccia la differenza. Da 25 anni Colours of Malta si presenta come un’azienda fortemente orientata al segmento Mice (conferenze e incentive) con un ventaglio di proposte molto ampio, un team poliglotta e tanta creatività. Che si tratti di allestire una cena di gala con un tocco unconventional o di suggerire attività cariche di adrenalina, questo DMC sa disegnare un’esperienza su misura per potere scoprire Malta…oltre ogni aspettativa!
Nel tempo la passione si è evoluta in dedizione, numerosi i clienti soddisfatti e una voglia di crescere e migliorarsi che mai si esaurisce. Essere degli ‘event designer’ a Malta significa potere spaziare tra natura e storia, buon cibo e vita notturna: un piccolo mondo che cambia pur mantenendo intatta la propria autenticità…e Colours of Malta sa bene come coglierne ogni sfumatura.

Leggete l’articolo completo di VisitMalta qui.

We are proud to announce that Colours of Malta won the Leader in Quality Tourism Award supported by Malta Tourism Authority at the Malta Business Awards.

Due to the current climate and the clients demands for sustainable events, Colours of Malta felt the necessity to provide a programme in line with ISO2021 sustainability management system for creating sustainable events. In view of this, all staff have been trained to monitor system performance including internal reviews and suppliers.

Click here to view the official corporate video from Awards Night from this 1st edition.

Here’s how we set up the Xwejni salt pans in Gozo for a French group of 300 people on the 6th of May.

The salt pans in Gozo’s northerly coast just up from Marsalforn are a transfixing landmark and of vital importance, upholding an ancient trade and skill, whilst harvesting one of Gozo’s important natural raw materials – Salt. The salt pans are ingrained in the Gozitan tradition of sea salt production, a custom that has been passed down within local families for generations. During the summer months, locals can be seen scraping off salt crystals from the rock face, all collected, processed and packaged by hand!

The Phoenicians formed these salt pans to create the highly coveted salt mineral. The pans were later renovated by the Romans and then propagated by the Gozitans. This site is believed to be the world’s oldest working salt pans. Sea water fills the crevices in coastline and is left to settle for eight days. Then, it is moved to smaller salt pans that are warmer and further away from the sea. The salt crystals give a reddish hue in the beginning of the drying process as they begin to form.

Xwejni’s salt pans chequerboard pattern and shimmering mirrored reflective pools are always a dynamic sight to behold. Spanning several kilometres across Gozo’s northern coast. Today they are divided between 3 salt farmers. The intricate formation of shallow square pools and larger feeder pools.

Roberta Metsola has officially won the election to become the next European Parliament President.

Metsola beat out three other candidates in the first round of voting, getting the required 50%+1 majority from all MEPs. Metsola had the support of three of the biggest EU political parties, the EPP, the S&D, and Renew.

She won 458 votes of 616 eligible votes in parliament, winning on the first round of voting.

Lovin Malta is informed that Metsola will give a press conference at 12pm.

Metsola has made history today, by not only becoming the youngest ever President, but by occupying the most important role any Maltese person has had on the international stage.

She will occupy the role for at least another two and a half years.

Article credits: https://lovinmalta.com/ewropej/roberta-metsola-wins-european-parliament-president-election/

The Malta Tourism Authority has once again been awarded the ‘Tourist Board of the Year’ Award at the prestigious Travel Industry Awards 2021 by TTG held in London. This is the fourth time that this prestigious award was won by the MTA after successfully clinching the trophy in 2016, 2017, 2019 and 2021.

The Travel Industry Awards by TTG, in association with Virgin Atlantic, brought the travel community together to celebrate the businesses that have grown stronger through the Covid-19 crisis, and helped to highlight the most trusted travel brands for consumers.

In a year of setbacks and challenges for travel, companies and individuals have been tested to their limits. Yet rather than lose heart, they have faced the pandemic and fought back, supporting their customers, and proving their steadfastness, adaptability and innovative thinking.

“I am so pleased that MTA UK & Ireland were named Tourist Board of the Year 2021 at the TTG Travel Industry Awards this week. The team have worked hard with our trade partners and travel agents throughout the past 18 months to train them up on Malta, Gozo and Comino and what we have to offer their clients. Our work with our trade partners despite the difficult situation was ongoing, robust and agile and the team have overcome many hurdles to ensure our relationships stay strong and have endured the hard times. I could not be prouder that their hard work has been recognised and want to thank them for their ongoing dedication to promoting our beautiful islands,” Tolene Van Der Merwe, Director of the MTA UK Office stated.

“Having the Malta Tourism Authority receiving such an important award is of sterling news for the hospitality industry. Considering the challenges of kickstarting a tourism industry that was hit by the worst crisis in history, it can be said that tourism traffic to the Maltese Islands progressively improved week after week and numbers are growing still even though the traditional peak of summer has now passed. In the light of this encouraging results, I would like to congratulate MTA’s Director in the UK and her hardworking team for doing their part in strengthening Malta’s touristic prospects in the UK market. The perseverance and commitment displayed in the past months is a pure showcase of how the Malta Tourism Authority is turning challenges into new opportunities for the years to come,” remarked Minister for Tourism and Consumer Protection Clayton Bartolo.

“We are extremely proud of the UK market team in London and in Malta who have once again proven to share the same resilience, determination and work ethic which has become somewhat synonymous with the Maltese people, even more so during the COVID-19 pandemic. The two teams have worked hard to keep Malta and Gozo on top of mind with the UK trade and public throughout the pandemic to make the recovery phase as fast as possible. It is these qualities that have made our UK office shine through once again during this year’s Travel Industry Awards. We look forward to continuing our work in the United Kingdom, which is Malta’s biggest market after the positive start that we have had, despite all the challenges,” Carlo Micallef, Deputy CEO and Chief Marketing Officer of the MTA stated.

Article credits: https://www.mta.com.mt/en/news-details/325

The Quality Assured (QA) seal is a Malta Tourism Authority voluntary quality recognition scheme aimed at businesses offering high levels of quality, consistency and professionalism. The QA seal covers three key tourism business operations, namely restaurants, visitor attractions and destination management companies (DMCs). The participating businesses are assessed either annually or once every two years.

The QA seal was launched in 2008 for DMCs and in 2009 the first companies were awarded. In 2010 the first visitor attractions were awarded and in 2015 the first restaurants were awarded. Colours of Malta are proud to have been awarded the QA Seal since its conception.

The criteria are specific to each category and different methods of assessment are used. The seal is awarded once the QA Monitoring Committee of each category receives and approves the assessor’s report.

See more at: http://www.qualityassuredmalta.com

The Malta Tourism Authority is committed to support tourism operators to confirm M.I.C.E. business to the Maltese Islands. This scheme is targeted to incentivise foreign corporate clients and associations to choose Malta and Gozo for their M.I.C.E. events in 2021 & 2022.

The M.I.C.E. segment is a very important component of Malta’s tourism industry. It is known to generate a higher than average spend per tourist and important tourism traffic in the shoulder months. The Malta Tourism Authority is committed to continue investing in this segment of industry in it’s recovery and long term sustainability. This scheme is being launched with this objective.

Applications can be submitted directly by the corporate client, Professional Conference Organizer, licensed Destination Management Companies (DMCs), Hotels and Audio-visual companies for tourism travel specifically for M.I.C.E (i.e. meetings, incentives, conference, and exhibitions) activity.

Support
A contribution will be granted towards each international delegate /registered attendee effectively travelling to attend or participate in a meeting, incentive, conference, or exhibition happening in Malta and Gozo in 2021/2022.

• M.I.C.E. events showing that a minimum of €800 is spent in the Maltese Islands per delegate are entitled to a contribution of €150 per attendee travelling from overseas.
• M.I.C.E. events showing that a minimum of €600 is spent in the Maltese Islands per delegate are entitled to a contribution of €75 per attendee travelling from overseas.

Application
Support under this scheme is subject to approval and is awarded at the sole discretion of the Malta Tourism Authority.

Applications can be submitted online on www.bit.ly/micescheme

Terms & Conditions
Any event can be supported one time only.
Applications will be handled on a first come first served basis.
Support is only payable post event.
Group size should not be less than 10 persons with a minimum stay of 2 nights in Malta or Gozo.
M.I.C.E. event program must showcase the destination in the best possible manner. Quality of service and product must always be ensured.
M.I.C.E. event spend in the Maltese Islands that can be submitted as proof of expenditure per delegate may include costs related to hotel accommodation, ground transportation, dining, excursions, team building activities, event production and logistics. International flights or other means of travel to and from the Maltese Islands are not eligible to be included in the calculation of expenditure per delegate.

Download The M.I.C.E Business Scheme Document here: https://www.mta.com.mt/en/news-details/295