The Malta Tourism Authority has announced a partnership between VisitMalta and Giro d’Italia 2023.

The MTA will be the official sponsor for Giro d’Italia which will have the VisitMalta brand featured around the event in Italy in the coming weeks, starting from the 06^th until 28^th May 2023.

The MTA said that Malta will be promoted as a tourist destination, given international visibility, and will have the brand name amplificated on various media platforms.

Giro d’Italia was established in 1909 and has been a prestigious event within the cycling world ever since. The Giro d’Italia is also one of the most followed events internationally. In fact, the event is broadcasted in around 200 countries worldwide, reaching around 650 million TV viewers. In addition, social media sees around 4.2 million followers combined on all the event’s channels.

This year’s Giro will offer race coverage of a total of 3,448.6km, starting from Costa dei Trabocchi and finishing in Rome. VisitMalta will be featured on television, on multiple media platforms, and on the field visibility. There will also be a stand at the Open Village finish area where VisitMalta will welcome visitors.

During the press conference, Mr. Valerio Agnoli, former pro-cyclist and Visitmalta coordinator in Eolo-Kometa Sponsorships, presented the Giro d’Italia trophy won by Mr. Ivan Basso, two-time winner of the Giro d’Italia.

“Sports tourism forms an integral part of the diversification of our tourism product. This tourism niche will surely help us attract a different type of tourist who is interested in visiting the splendour of the Maltese Islands or moreover participate in a sporting event. By hosting sports events and providing facilities for visitors, Malta can continue attracting international athletes and coaches, which can help to raise the standard of sports in the country,” remarked Minister for Tourism Clayton Bartolo.

Mr. Carlo Micallef, CEO of the Malta Tourism Authority added that, “we are proud to showcase the VisitMalta brand at the Giro d’Italia 2023. This agreement falls within the parameters of Malta’s Tourism Strategy which is to strive for a stronger and more competitive tourism industry for the Maltese islands. By partnering with Giro d’Italia, the Malta Tourism Authority would be exposing the VisitMalta brand name to millions of viewers within the cycling world, whilst also focusing its efforts to enhance the Sports Tourism Niche in Malta and Gozo”.

“I am very happy today to announce that Visitmalta is our partner in Giro d’Italia. It will be a grand chance for us to have VisitMalta as a sponsor. I think that it will give Malta great visibility, by joining one of the best production of the Giro and of Italy together with Malta. Thank you very much and have a good Giro d’Italia,” stated Mr. Paolo Bellino, Sports Managing Director of RCS.

Article credits: https://www.independent.com.mt/articles/2023-05-03/local-news/VisitMalta-becomes-an-official-partner-with-Giro-d-Italia-2023-6736251553

Colours of Malta is happy to share another exciting event organised in Milan, Italy, in collaboration with Visit Malta Italia.

A handful of  Milan Incentive Houses were invited to participate in an exclusive motivational lesson, where together with the exceptional sports personality – Ivan Basso, former professional cyclist, now manager of the Eolo-Kometa team – guests had the opportunity to discover some tricks of the discipline by visualizing incredible routes on the destination.

The event, proudly attended by Davide Cachia allowed us to identify to our guests how sports is a strongpoint in Malta and through this, guests learnt about biking routes around the Maltese Archipelago.

VisitMalta recently started a partnership with Eolo-Kometa Cycling Team precisely to ensure that the tourism sector, in its versatility, continues to grow in strength and quality, diversifying the product and the various niches that that can be offered, especially Sports Tourism, that is gaining popularity on the Maltese Islands.

The event took place in Milan at Virgin Active Collection Milano Cavour.

The World Famous BBC Concert Orchestra and BBC Radio 2 proudly return to MALTA with Classic Rock Anthems – brought to you by VisitMalta.

After wowing audiences last year with “It’s a Kind of Magic – The Queen Story” the BBC Concert Orchestra is bringing an epic evening of the world’s classic rock and pop anthems to the spectacular Granaries in Floriana.

On the 9th of July, the concert will feature an astonishing 20 number one hits and an awe-inspiring countdown to the best selling artists of all time. You will hear classic rock and pop anthems delivering feel good, fall in love, get mad, get sad, get even songs, that power us through, lift us up and bring us together.

Under the direction of the renowned conductor Mike Dixon, the 60-piece BBC Concert Orchestra, plus dynamic rock band, and cast of outstanding star singers Gloria Onitiri, Laura Tebbut, Tim Howar, Ricardo Afonso, Annie Skates, David Combes, Emma Kershaw, Lance Ellington and Tony Vincent, will perform classics by The Rolling Stones, Queen, David Bowie, Prince, Lady Gaga, Coldplay, The Beatles, Tina Tuner, Fleetwood Mac, Cher, Elvis – and more!

Read more: https://www.mta.com.mt/en/news-details/363

Manchester United Ambassadors Bryan Robson and Denis Irwin flew to Malta this Summer to see for themselves just what the Maltese Islands have to offer, and why there is always more to explore.

What started off as a normal trip turned into quite an adventure as the two legends were challenged to tasks set by Manchester United players: Paul Pogba, Brandon Williams and Lee Grant.

In the first episode, we see the legends try their luck at water sports in Comino, before further episodes in the four-part series sees them trying their hand at glass-blowing in Mdina, and cooking at the Maritime Museum, but not before checking out some sights in Valletta, stopping for a quick Maltese delicacy, and even exploring the Malta National Aquarium.

“I think Malta is great! Every time I come here, I am amazed by the hospitality of the people, the great sights and the good food,” Bryan Robson said, with Denis Irwin adding that “it feels so special to know that Malta and Manchester United have a history that goes back decades, which can only go from strength to strength, and which can only mean that we get to have the opportunity to always have a reason to be among our Maltese friends, who are practically our extended family.”

There can only be one winner in the end, and Gozo was the perfect backdrop for the announcement by Hon Clayton Bartolo, Minister for Tourism.

“Our official destination partnership between VisitMalta and worldwide football brand Manchester United enables us to expose Malta’s long successful story in hospitality. The arrival of two club legends like Denis Irwin and Bryan Robson is another step forward to showcase the Maltese Islands around the globe,” remarked Minister for Tourism and Consumer Protection Clayton Bartolo.

“It was a pleasure for VisitMalta to host Bryan and Denis during their stay in Malta, as part of the official destination partnership which we have with Manchester United. This partnership is of high importance to the Malta Tourism Authority, and to the VisitMalta Brand, which has the United Kingdom as one of its strongest markets, and which, is being seen across the worldwide fanbase of Manchester United, beyond European borders, as far as Asia,” Dr Gavin Gulia, Chairman of the MTA said.

Article credits: https://www.mta.com.mt/en/news-details/323