Malta International Airport (MIA) welcomed the first two flights from Zagreb and Parma, which will be operated on Tuesdays and Saturdays throughout winter by Lauda Europe and Malta Air respectively, both of which are part of Ryanair Holdings. While Italy is one of Malta International Airport’s most popular markets, connected by flights to 16 out of its 20 regions, the Zagreb route is the first direct link between Malta and Croatia.
The capital of Croatia is characterised by red-roofed buildings, narrow cobbled streets snaking through the old Upper Town, and grand architecture dating to the times of the Habsburgs dominating the busier Lower Town. While the city brims with charm and activity all year, as Christmas rolls around, Zagreb’s festive attire and renowned street markets heighten its appeal as a winter destination.
By venturing just outside the city, visitors can also enjoy a spot of adventure down one of Mount Medvednica’s five ski runs. Other interesting places which are easily reachable from Zagreb and ideal for a day trip include Plitvice Lakes, which turn into a winter wonderland after snowfall, the sleepy town of Rastoke, and Karlovac where one of Croatia’s top beers is brewed.
While Croatia’s go-to tipple is beer, with the country producing 90% of all beer sold locally, Parma is well known for Lambrusco wine, Parmesan and prosciutto, making it a top destination for artisanal food tours. The time spent sampling Parma’s satisfying delicacies can be balanced with sighteeing tours of the city’s stunning monuments, including the Romanesque Cathedral and the medieval baptistery, both of which boast splendid frescoes, Palazzo della Pilotta, and the wooden Teatro Farnese.
Visitors can discover more of the Emilia-Romagna region by travelling to Bologna and Modena, both of which are a train ride of just under an hour away from Parma. The area between these two cities is often dubbed ‘Motor Valley’ due to a concentration of manufacturers of luxury cars and motorbikes, the likes of Ferrari and Ducati. Travellers who are more impressed by the sounds of opera than the purrs of fast cars will be happy to know that Modena also gave birth to Luciano Pavarotti, where his house has been turned into a museum.
Article credits: https://whoswho.mt/en/malta-international-airport-announces-new-direct-routes-for-zagreb-croatia-parma-italyAir Malta launches new website and booking engine
Air Malta has re-launched its popular website airmalta.com, and upgraded its internet booking engine as part of wide-ranging initiatives to transform its digital ecosystem.
“With a fresh, clean, intuitive, modern design and navigation layout, the site is optimised for a better user experience with components of personalisation depending on customer preferences, such as country of residence and preferred language”, Malta’s national carrier said in an announcement on Monday.
The website and booking engine are now fully integrated with the airline’s customer relationship management platform giving Air Malta a 360-degree view of its online customers that will assist it in offering personalised offers and best fares depending on previous purchases and booking preferences.
The redesigned website offers customers an array of increased capabilities and services that include features to plan holidays, manage bookings, check-in online and buy ancillary items including inflight menu products and boutique items that will be delivered on board. The site also allows users to book car hire and hotel accommodation in Malta and throughout the airline’s network through its partners as well as holiday packages through ‘Air Malta Holidays’.
Commenting on this launch, Air Malta’s Executive Chairman David G Curmi said, “We are very excited to announce the launch of our newly designed website. After months of hard work and dedication, we are delighted to deliver a customer experience that is faster, more intuitive, easier to navigate, and more user-friendly. The website incorporates a refreshed new look and features which will enhance the overall experience whether accessed from desktop, mobile or any tablet device. This platform will now enable us to launch our first mobile app and a redesigned Loyalty Programme in the coming months.”
Air Malta’s Chief Commercial Officer Roy Kinnear added, “Online services have today become indispensable tools to showcase one’s products and services and facilitate sales. This project’s aim was simple: to offer an outstanding user experience when browsing and booking through our website. We wanted the site to be the best in class, with simple and clear navigation by personalising the user experience through appropriate content and offers.
“The website showcases the Maltese Islands through its ‘Discover’ section which is full of interesting articles and information about the Maltese Islands. This section also incorporates the digital edition of the airline’s monthly inflight magazine ‘Il-Bizzilla’ Mr Kinnear added.
Wayne Grixti, Air Malta’s Chief Technology Officer added, “Digitalisation and modernisation are strategically important for the Airline in its journey to become sustainable. Our main goal is to leverage technology to provide the Airline with a set of tools required to ultimately serve our Customers in a digitally secure environment and make their online experience unique. This digital ecosystem initiative is a proof that Air Malta’s mindset is Customer First”.
airmalta.com attracts around five million visitors every year, the national carrier revealed. The website is available in seven languages (Maltese, English, German, Italian, French, Russian, and Dutch).
The application of new technologies will facilitate future upgrades including a unified check-in experience, integration of the loyalty programme, online shop for ancillary products, a B2B portal and a mobile app.
Article credits: https://whoswho.mt/en/air-malta-launches-new-website-and-booking-engine